Before I explain the difference between Marketing Advertising and Propaganda, you must know their definitions.
Marketing is the organized forecasting, completion and control of a mix of activities intended to bring together buyers and sellers for the exchange or transfer of products or money.
Advertising is the paid, public, proclamation of a persuasive message by a branded sponsor; the non-personal presentation and endorsement by a firm of its products to its existing and potential customers.
Propaganda is the spreading of ideas, information, allegations or rumor for the purpose of deliberately helping or injuring an institution, a cause, or a person
Advertising is a component of marketing; it makes up most of marketing but involves the placement of a company’s ad and what that ad is going to be. The best way to distinguish between advertising is to think of marketing as a pie, inside that pie you have slices of advertising, market research, media planning, public relations, product pricing, distribution, customer support, sales strategy, and community involvement.
Here are some example of marketing, advertising and propaganda…
Propaganda is a particular point of view that is very similar to advertising but instead of advertising a product, an idea, information or rumors are being advertised.
This is the typical, widely known image of propaganda. It was made during the 1920’s when to promote women’s rights. Illustrating that they’re just as strong as men can be and can do most anything a man can do as well.
This is an advertisement for a washing machine detergent. The spaghetti on the plate is meant to look like a black spider or just a monstrous creature that is the “enemy”, claiming the detergent get solve that problem.
Marketing is the process that was taken to make this ad.
